meet the Waytrails Team 

Rory Forsyth

Co-founder and Chief Executive of Waytrails. He was Chief Executive of the Western Front Way from 2016 - 2023 before founding Waytrails. Rory specialises in product development, company strategy and brand advancement. He believes places are more impactful if experienced in person and enjoys endurance style running events.

Kim Hay

Co-founder of Waytrails and Head of Marketing and Communications. Kim develops and delivers the digital, analytical and brand building side to the brand. She wanted to develop trails that maximise both the physical and cultural experiences of trail travel.

Richard Mayon-White

Richard is the Logistics Director for Waytrails. He has been managing director and founder of several companies in the expedition, exploration, and adventure travel sectors. He specialises in strategic business development, operations & logistics. He strongly believes in experiential travel and exploration.